Posts from May 18th, 2026
The Cameron Compass
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May
18
18
Do Open Houses Still Work?
Open houses are often misunderstood.
Some see them as outdated. Others rely on them too heavily.
The truth is—they're a tool.
And like any tool, their effectiveness depends on how they're used.
Open houses can:
✔ Increase exposure
✔ Create additional buyer traffic
✔ Support early momentum
But they don't replace:
- Pricing strategy
- Marketing reach
- Buyer demand